All these TV commercials were developed under the Cars Campaign and produced by the world famous, four times Academy Award® winning animation studio between the years 2005 and 2020.
Piñata
This claymation TV spot tells the story of an entrepreneur woman who relies on her car to succeed in her piñata making business. The spot highlights the importance of reliable transportation for small business owners.
Vilma
This claymation TV commercial shows a car driving around and enjoying the ride because its owner is bad at directions.
Main car concept drawing
Secondary car concept drawing
Fanatic
This claymation spot tells the story of a car that loves soccer. It also has a passion for its gas.
Wet Car
This is the first TV spot of the Car Campaign that was animated in 3D. With this spot in Spanish, we transitioned from claymation to 3D, although we kept the same spirit and texture of the handmade models and sets.
DJ Techron
Short videos to promote music segments on TV.
DJ Techron Concept Sketch
Power Mix Concept Sketch
PERSONAL Taste
This spot focuses on the particular relationship between a car and its owner.
Which Way