People with multiple sclerosis (MS) often seek information about their condition but struggle to find reliable sources. To address this, we created a campaign for OCREVUS aimed at reaching all audiences authentically and directing them to relevant information. The campaign features individuals living with MS who serve as ambassadors for the brand.
TVC
To further establish OCREVUS as a leader in the MS space, we obtained new and high-quality footage for use across all channels. The extra footage was utilized in digital social channels, TV, and programmatic online videos. These particular edits were designed to engage multicultural audiences in Spanish.
Patient Education Kit
A concise, simplified educational kit for OCREVUS patients. It offers support by providing valuable treatment and disease management information, ensuring a positive introduction to OCREVUS.
Website
We developed both the English and Spanish websites in parallel to cater to multicultural patients in their preferred language.
Social media
Our user-generated content style is unique within the category and truly showcases our ambassadors, making it a great fit for both Facebook, TikTok and Instagram platforms.
Extended Ambassadors Stories
We provided our ambassadors with an opportunity to express themselves on camera. The collected content was utilized for our website and social media channels.